CORPORATE ACTION: Aldi
Flexible Plastic Fund’s AI Certification System Confirms Volume Of Plastic Waste Aldi UK Recycled
In February 2024, Aldi UK received the first certificate created by eco2Veritas confirming that it recycled 62 tonnes of in-scope polyethylene and 25 tonnes of in-scope polypropylene plastic waste. Greenback Recycling Technologies developed eco2Veritas, an artificial intelligence-powered technology that monitors and certifies the volume and process of plastic recycling. The Flexible Plastic Fund supports retailers by providing independent monitoring and verification of the flow of materials using the AI-powered evidence system.[Image Credit: © The Flexible Plastic Fund / Ecosurety]
CORPORATE ACTION: Procter & Gamble
Tide To Launch Environment-Friendly Laundry Care Product At SXSW 2024
Tide plans to introduce its Tide evo laundry care product at the SXSW 2024. According to the brand, Tide evo comes in a laundry tile form and was developed to address consumer demand for a “lighter, faster and simpler” laundry care product. In addition to its innovative form, the product also features six layers of 100 percent concentrated cleaning ingredients. The product is manufactured in a factory powered by renewable energy and includes Forest Stewardship Council-certified recyclable paper packaging.[Image Credit: © Procter & Gamble]
Procter & Gamble Reaches Significant Sustainability And Clean Energy Milestones In India
Procter & Gamble highlighted achievements related to sustainability and clean energy in India. The company is working with recycling partners across 75 cities in the country to collect and recycle plastic waste. Also, the company achieved “plastic waste neutrality” by recycling 100 percent of its post-consumer plastic packaging waste[Image Credit: © Energy Alternatives India (EAI)]
Procter and Gamble Settles Case Involving False Recycling Claim In The Philippines
Procter & Gamble settled with environmentalist groups and members of fishing communities in the Philippines in response to complaints filed of false and misleading recycling claims. The complainants filed complaints against P&G and other consumer companies, including Unilever, Coca-Cola, Pepsi and Colgate, but only P&G has so far chosen to negotiate with the groups. The case filed with the Department of Trade and Industry’s Fair Trade Enforcement Bureau claimed the seven companies’ recycling claims were misleading because not all plastics are recyclable.[Image Credit: © Procter & Gamble]
CORPORATE ACTION: Reckitt Benckiser
Dettol’s Advertising Campaign Highlights Ease Of Refilling Bottles For Cleaning Products
McCann London launched an advertising campaign for Reckitt’s Dettol cleaning brand that highlights how any 750ml spray bottle can become a bottle of Dettol with the brand’s Refill range of products. The campaign, “Makes any bottle a bottle of Dettol”, aims to show that refilling does not have to be confusing. It also offers a solution to the “hassle” as a barrier to adoption of refilling cited by 22 percent of consumers, according to Tesco Media and Insight Platform 2022.[Image Credit: © Reckitt Benckiser]
CORPORATE ACTION: Unilever
Smartfill Packaging System Allows Retailers To Sell Packageless Products
Results of test runs for the Smartfill packageless packaging conducted by consumer goods manufacturers revealed that the technology can promote sustainable packaging in the retail industry. Developed jointly by Smollan and DY/DX, the technology is designed to provide retailers with a “smart, efficient and sustainable solution”. South African retailer Spar Tembisa reported the success of a Smartfill pilot that allowed shoppers to buy and pay only for amount of product they wanted. Unilever also implemented a Smartfill pilot, allowing shoppers in Bangladesh to buy products in a packageless format.[Image Credit: © Annushka Ahuja on Pexels]
CORPORATE ACTION: Other
SC Johnson Chairman And CEO Calls For Federal EPR Regulation During Senate Appearance
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SC Johnson Chairman and CEO Fisk Johnson presented to the US Senate Committee on Environment and Public Works the company’s views regarding the federal policies on Extended Producer Responsibility. Johnson said he believes only a “government regulatory framework” can push all stakeholders in the “plastic ecosystem” to work together and effectively in dealing with plastic. He said there are five reasons for this claim: Americans want stronger plastic regulation; complex state regulations will create significant cost and confusion; regulation is necessary in promoting effective collaboration and at scale; continuing growth in landfill waste is unsustainable; and virgin plastic has a greater environmental impact than recycled plastic.[Image Credit: © S.C. Johnson & Son Inc.]
CAMPAIGNS, COMMITMENTS & NGOs
Greenpeace, Everyday Plastic Continue Big Plastic Count Campaign In the UK
Environmentalist group Greenpeace is working with nonprofit Everyday Plastic to hold the second Big Plastic Count in the UK during March 2024. First held in 2022, the campaign seeks to emphasize the volume of plastic waste discarded by households and to call on governments and businesses to deal with the problem. According to Greenpeace and Everyday Plastic, more than 80,000 participants, including 10,000 schools, joined the survey. Results of the 2022 survey revealed households disposed of almost 2 billion pieces of plastic packaging each week and only 12 percent was recycled. 83 percent of plastic waste came from food and drink packaging.[Image Credit: © Antoine GIRET on Unsplash]
CONSUMER & PUBLIC OPINION
Survey Shows Young Americans Driving Demand For Sustainable Packaging
In the US, 54 percent of young consumers aged 18 to 34 said they prefer products with sustainable packaging always or often; only 33 percent of respondents 35 and older expressed the same opinion. Details of the 2024 Sustainability and Convenience in Packaging Survey, conducted by Pollfish for ALPLA, revealed that 48 percent of young consumers will not buy products that did not have sustainable packaging and 79 percent of young consumers are willing to pay more for environment-friendly packaging.[Image Credit: © Clair on Unsplash]
UK Consumers Think Retailers Use Too Much Packaging, Survey Shows
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In the UK, 71 percent of people think supermarkets and other retailers use “too much packaging”, while 88 percent said only recyclable material should be used in packaging. Results of a survey by YouGov for the Local Government Association also revealed that 85 percent of respondents believe the Government should require companies to cut the packaging used. Over half believe councils are more trustworthy than the Government (6 percent) or industry (8 percent) when it comes to running waste and recycling services.[Image Credit: © Franki Chamaki on Unsplash]
PACKAGING REDESIGNS
Major Laundry Detergent Manufacturers Adopt Plastic-Less Packaging
Leading laundry manufacturers are cutting their plastic packaging and expanding use of alternatives, including bio-based materials and refillable containers as part of their efforts to achieve their sustainability goals. For example, Procter & Gamble and Clorox claim that at least 75 percent of their packaging is recyclable or reusable. P&G introduced its Tide evo product in a recyclable paper box. Detergent manufacturer Mack worked with UK-based seaweed packaging company Notpla to develop seaweed-packaged laundry sachets.[Image Credit: © Erik Binggeser on Unsplash]
RESEARCH
US Plastics Pact 2022 Report Shows Increase In Use Of Sustainable Plastic Packaging
US Plastics Pact member organizations reduced their use of plastic packaging containing items classified under Problematics and Unnecessary Materials List from 14 percent in 2021 to 8 percent in 2022. Details from the organization’s most recent report, which includes data released by member organizations in 2022, revealed that reuseable, recyclable or compostable plastic packaging increased from 36 percent to 47.7 percent during the same period. Use of postconsumer recycled content or responsibly sourced bio-based content in plastic packaging grew from 8 percent to 9.4 percent.[Image Credit: © U.S. Plastics Pact]
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