Plastics

And The Corporate Response

CORPORATE ACTION: Coca-Cola

Australia’s Coke Bottlers Now Use 100 Percent Recycled Plastic Packaging

Coca-Cola Australia and Coca-Cola Amatil announced that all Coca-Cola soft drink brands (600 ml and below) – including Coca-Cola, Sprite, and Fanta – and all water brands (600 ml and below) – including Mount Franklin and Pump – in Australia are now being produced in 100 percent recycled plastic bottles. Coca-Cola Amatil announced earlier this year that it will make seven out of 10 plastic bottles from 100 percent recycled plastic by the end of 2019. Coca-Cola’s juice and dairy brands are transitioning toward that goal before the end of the year. In addition, Coca-Cola Australia has ramped up its efforts to promote recycling to all Australians.[Image Credit: © Coca-Cola Amatil Limited]

CORPORATE ACTION: Other

Chlorophyll Water Claims New Bottles Are Fully Biodegradable In Landfills

Chlorophyll Water, maker of a purified zero-calorie and sugar-free water enhanced with plant-pigment chlorophyll, says its new 20-ounce bottles are now landfill biodegradable, thanks to a bottle mold technology that integrates an organic additive that accelerates decomposition in landfills and anaerobic digesters. The idea of the new technology is to eliminate pollution, reduce greenhouse gas emissions, and recover clean renewable energy. The organic additive is designed to attract microbial activity within the landfill: as microorganisms consume the additive material, they excrete enzymes that break down the bottle. The process results in a bottle that is 100 percent recyclable, BPA-free, non-toxic and now, landfill biodegradable in about seven years. Chlorophyll Water still recommends that its bottles be recycled; each case purchased online comes with a recycling bag.[Image Credit: © Chlorophyll Water]

Ambev Shifts To Aluminum Packaging For Water Products

Brazil’s Ambev SA  is expected to launch its first canned water by the end of 2019 in a nod to global trend of increased recyclability and reduction in the use of plastic containers. as consumers shift toward greener alternatives, a company executive said. Parent company Anheuser Busch InBev has begun adopting more sustainable practices. Other multinationals, such as Coca-Cola Co., PepsiCo, and Nestlé, have launched canned water. Ambev will start using its breweries in the southeastern state of Rio de Janeiro to produce its water brand AMA in aluminum cans to be distributed countrywide. The canned products are likely to be sold at a lower price, despite higher costs of production than plastic bottles. More than 97 percent of aluminum beverage cans in Brazil are recycled.[Image Credit: © Ambev]

The 2019 Recycling Tracker Is Wrap UK’s Largest Survey Yet

The latest annual Recycling Tracker from WRAP UK is the largest survey since it was started in 2004, with almost 5,500 online interviews. The 2019 results show higher recognition of the Recycle Now ‘Swoosh’ logo to 75%, from 45% last year. It also found that 32% are now recycling items they didn’t recycle in 2018, and 34% have increased recycling of items they did previously recycle. But, it also found that 51% throw items in the general rubbish that can be collected in their area for recycling. The survey found a positive association between the recognition of the Recycle Now brand and reported changes in recycling behavior. WRAP Director Peter Maddox said that the recycling message needs to be sustained, and that small actions by many people can make a difference. Craig Stephens, Recycle Now’s Campaign Manager, wants consumers to become more involved in recycling, and said that Recycle Week can help inspire people to take it into their own hands.[Image Credit: © WRAP]

PACKAGING REDESIGNS

Carlsberg Is Working On Prototypes Of Wood Fiber Bottles

Danish brewer Carlsberg says it is developing paper beer bottles made with sustainable wood fibers and a coated interior that prevents seepage. The company is testing two prototypes for its Green Fiber Bottle: one with a thin layer of a recyclable polyethylene terephthalate (PET) plastic in the interior, and the other using instead a polyethylene furanoate (PEF) polymer film that is 100-percent made from natural, biodegradable sources. Carlsberg hopes to create a bottle made from 100-percent organic materials without polymers as part of a plan to achieve zero carbon emissions at its breweries by 2030. Paper is preferable to aluminum or glass, the company says, because it’s sustainably sourced and has a “very low impact on production process.”[Image Credit: © PR Newswire Association LLC]
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