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And The Corporate Response


Coca-Cola Austria Rewards Customers Who Recycle In App-Based Initiative

The Vienna-based company partnered with waste management specialist Reclay Group to create a program using the Recycle me! app that awards points redeemable at restaurants. Customers who recycle their PET bottles in designated collection containers must scan a code under the cap of their bottles as they properly dispose of them. The company’s goal is to have all of their packaging returned through the motivational program.

Coca-Cola Unveils Paper Bottle Prototype

The paper bottle with a recyclable plastic liner is being developed in a company lab in Brussels, Belgium. Considered a first-generation prototype, the bottle will eventually be made entirely of paper, according to the company, which is doing comprehensive testing in the lab to see how it performs in the refrigerator, how strong it is, and how well it protects the drinks inside. “We are convinced that paper packaging has a role to play in the future,” says Stijn Franssen, EMEA R&D packaging innovation manager


Unilever Reports Significant Gains In Use Of Recycled Plastics

Unilever said that, as of October 2020, post-consumer recycled plastic or PCR accounts for more than 10% of the plastics used by the company in its business operations. Also, the company is using materials other than plastic where applicable, including recyclable paper-based ice cream tubs, which will help the company remove 4,500 tonnes of plastic from its manufacturing and packaging. These will help the company achieve its goals of cutting by half its use of virgin plastic in packaging and removing 100,000 tonnes of plastic by 2025.


Asda Opens New Store To Test Potential Sustainability Efforts

Asda opened a new store in Middleton, Leeds, UK, that will serve as a test center for the supermarket chain’s sustainability ideas. The store hope its innovations will help customers reduce, reuse, and recycle plastics without the stress and difficulty that come with typical sustainability efforts. Asda added a number of features to the new store, including 15 refill stations and collections of environment-friendly products, such as tea bags from PG Tips and coffee beans from Taylors of Harrogate.

Unilever is a lead partner in the retail-based refill experiment, adding seven of its consumer brands, including Persil, PG Tips, Radox, Cif, Simple, Pukka, and Alberto Balsam. Asda’s refill trial will cover three refill models: Touch-free refill machines developed by Beauty Kitchen, in-home refills, and self-serve containers.[Image Credit: © Asda]

Keurig Dr Pepper Brands Steer Toward 100 Percent rPET Bottles

The company’s Snapple and CORE brands will transition to bottles made of 100 percent recycled (rPET) plastic with a goal of eliminating 46.3 million pounds of virgin plastic used annually. Snapple, available now in 100 percent recycled plastic 16 oz. bottles in West Coast markets, will roll out rPET bottles in phases across the country through early next year. The company said CORE rPET bottles will be on shelves beginning in early 2021. About one-fifth of the packaging of KDP's portfolio of 125 brands is made from post-consumer recycled (PCR) content. 

Wildway Sustainability Plan Emphasizes Post-Consumer Recycled Plastic Packaging

The San Antonio, Texas-based natural food company is launching sustainable post-consumer recycled packaging designed to prolong the life of plastic, giving it a second use before it reaches a landfill. The new design will roll out this fall in Wildway’s Apple Cinnamon and Banana Nut grain-free granola. The entire product portfolio will be updated by 2023. U.S. recycling companies had been sending plastic trash to China to process, a practice shut down last year. Other countries began to purchase American plastic trash without proper infrastructure in place. “By redesigning our packaging, we are doing what we can to prolong the life of non-recyclable plastics instead of contributing to more single-use plastics that go straight to the landfill, despite what marketing departments claim,” said Wildway CEO Kelli Koehler. Wildway, founded in 2014, produces better-for-you grain-free granolas, hot cereals, and fruit & nut snack mixes made with real-food ingredients.


Ellen MacArthur Foundation Launches Version 2.0 Of Circular Economy Testing Tool

Ellen MacArthur Foundation launched Circulytics 2.0, an assessment tool for business enterprises that want to evaluate their performance in a circular economy. First launched in January 2020, the original tool has seen more than 600 businesses worldwide signing up for a Circulytics evaluation. Circulytics 2.0 comes with new features, including more intuitive indicators, additional themes for the tool’s Outcomes section, and more industry benchmarking.[Image Credit: © Ellen MacArthur Foundation ]


Gillette: COVID-19 Drives More Men To Support Sustainability Efforts

Gillette said 59% of men worldwide became more supportive of sustainability efforts because of COVID-19. Results of a survey conducted in 11 countries also revealed that 54% of men who are 18-50 years old care more about sustainability than before the pandemic. Also, 66% consider sustainability more important for future generations, while 69% believe sustainability is important for the global economy. Survey results also showed that 95% of men have adopted at least one sustainable lifestyle change in the past five years.[Image Credit: © Proctor & Gamble]


EU Requires Extra Additional Stringent Tests For Biodegradable Plastic Products

Packaging products made from biodegradable plastics need to go through the same testing procedures that conventional plastic products undergo before they can be sold or used in the European Union market. They also need to pass additional tests before they can be certified as biodegradable or compostable. And when these plastics are used for food packaging there are additional requirements. Commission Regulation No. 10/2011 sets a maximum permitted quantity of an ingredient to transfer into food from packaging, while EU standard EN 13432 sets limits for heavy metals and other harmful substances in biodegradable plastics used in industrial composting.[Image Credit: © European Uniton]


Henkel Brings EPIX Paper Packaging Enhancement Technologies To Europe

Henkel Adhesive Technologies is launching its EPIX lineup of technologies and materials designed for paper packaging. EPIX technologies make paper packaging a sustainable alternative to plastic packaging products. They improve paper packaging by adding plastic-like properties, such as barrier protection, impact resistance, and heat insulation.[Image Credit: © Henkel]

LanzaTech, Total, L’Oréal Collaborate To Make Plastic Bottle From Recycled Carbon Emissions

LanzaTech, Total, and L’Oréal announced a cosmetic packaging bottle made from captured and recycled carbon emissions. The production process involves three steps: first, LanzaTech collects industrial carbon emissions and turns them into ethanol; next, Total uses a dehydration process co-developed with IFP Axens to change the ethanol into ethylene, then polymerizes it into polyethylene; and L’Oréal uses the polyethylene to make a packaging product similar to those made from conventional polyethylene.[Image Credit: © L'Oréal]

Shiseido Launches Global Sustainability Initiative

Shiseido Company’s flagship brand Shiseido launched the company’s Sustainable Beauty Actions sustainability initiative. Shiseido plans to implement various sustainability-enabling activities and products the company said will create social value for the cosmetics industry. Shiseido will launch a refill service at its main store in Tokyo’s Ginza district as part of this initiative.[Image Credit: © Shiseido ]
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