
Procter & Gamble’s SVP North America Home Care, Marchoe Northern, discussed the company’s sustainability goals under its Ambition 2030 plan. The company aims to purchase 100% renewable electricity across its global operations, while reducing gas emissions in half at the company’s locations. Also, the company aims to improve water efficiency 35% and promote recycling to keep P&G packaging from reaching the marine environment.[Image Credit: © Procter & Gamble]

Procter & Gamble’s Ariel brand of laundry care products is offering its All-in-1 Pods laundry detergent in a recyclable cardboard-based box with accessibility and child safety features. According to P&G Fabric Care Europe research and development vice president, Samantha King, the brand’s Ariel ECOCLIC box comes with three key features: it’s made with FSC-certified materials; it’s certified as child safe and designed with inclusivity; and the detergent is designed to be very effective in removing stains in cold water.[Image Credit: © Procter & Gamble]
Unilever has relaunched the company’s Domestos range of bleach products that come in 750ml bottles made with 50% post-consumer recycled plastic. The company said the new bottles are made with high-quality resin, ensuring they are “strong and durable” while helping save 1,505 tons of virgin plastic per year.[Image Credit: © Unilever UK & Ireland]
Unilever’s Dirt Is Good line of laundry care products, which includes Persil, Skip, and OMO, is launching a new capsule that comes in plastic-free and 100% recyclable carboard packaging. The brand said the new product is designed to clear tough stains and comes with reduced carbon emissions and plastic waste. Unilever also said the new laundry care product has been reformulated and is designed for use in cold laundry cycles.[Image Credit: © Unilever]
Sephora expanded its in-store beauty packaging recycling program to 35 stores in July 2022. The beauty retailer is joining the ranks of brands and retailers that have added in-store recycling to their business operations in recent years. However, growing consumer awareness of corporate greenwashing has caused increasing public demand for transparency in the recycling process. Consumers and industry executives, such as Pact Collective co-founder Victor Casale, have learned that some “recyclable” packaging ends up in landfills or is incinerated.[Image Credit: © Claudio Schwarz and Unsplash]
Casella Waste Systems, Inc., has partnered with recycling company TerraCycle to launch the TerraCycle Pouch by Casella pilot subscription program in Burlington, Vermont. The supplementary recycling service will accept items that are not covered by curbside recycling. The program will let subscribers receive pouches, fill pouches with items to be recycled, and have their pouches collected by Casella.[Image Credit: © TerraCycle Pouch]
Production of plastic packaging for laundry products has reached about 10,791 tonnes per year in the U.K., and data from environment-friendly cleaning brand smol showed that some 109 million plastic laundry packs were sold in the country in 2021. This information highlights criticisms that the laundry industry’s largest manufacturers, including Procter & Gamble and Unilever, have been guilty of greenwashing. The brand is calling on the laundry industry to adopt cardboard packaging alternatives.[Image Credit: © smol limited]



In the UK, 66% of Generation Z people are confident on what packaging can be recycled, compared with 81 percent of respondents who are older than 55 years. Data from DS Smith revealed that 11% of Gen Z respondents do not know where to find advice on recycling, while only 4% of older respondents have the same problem. Results of the study suggest the country needs to change its recycling infrastructure to improve recycling among younger people.[Image Credit: © Jasmin Sessler via Unsplash]

Ecoveritas is calling on the UK government to implement Extended Producer Responsibility reforms without any further delays. The UK government has delayed the implementation of EPR reforms until 2024. The packaging data company asserts that EPR implementation will help the country create a circular economy.[Image Credit: © ecoveritas Ltd.]


VTT Technical Research Centre of Finland said it plans to spin off Olefy Technologies, a new company that reportedly can convert most waste plastics back into virgin-grade materials an infinite number of times. An estimated 8 million tons of plastic is disposed of in the marine environment each year, which shows that not enough plastic is being recycled. Moreover, recycled plastic cannot be used for some applications, such as food and pharmaceutical packaging.[Image Credit: © Nareeta Martin via Unsplash]


The Ellen MacArthur Foundation’s China team identifies five most important objectives for the country’s government and businesses to develop circular economy strategies. These include eliminating unnecessary or problematic packaging, increasing the use of reusable packaging, making sure all packaging is recyclable and recycled in practice, and increasing the use of recycled content. Also, China’s government and businesses can focus on three priority areas: design, systems and infrastructure, and incentives.[Image Credit: © Ellen MacArthur Foundation]
The International Space Station National Laboratory announced two concepts that won in the Sustainability Challenge: Beyond Plastics competition. The winners will receive funding for their research proposals from beauty brand Estée Lauder. The two winning concepts are the Microgravity Synthesis of Aerogel Copolymers proposed by Stephen Meckler from Palo Alto Research Center, Inc. and No Carbon Left Behind: Biological Recycling of Plastic Waste, proposed by Katrina Knauer from the National Renewable Energy Laboratory and the BOTTLE Consortium. The competition called for ideas on how to promote sustainability research on the space station and deal with the global plastic pollution problem.[Image Credit: © NASA]
Plastic pollution significantly worsened during the COVID-19 pandemic, with plastic items like PPE and disposable packaging promoted as devices in the fight against the disease. Researcher Alice Mah in her book, “Plastic Unlimited,” claimed that plastic manufacturers falsely advertised the advantages of using plastics during the pandemic to increase sales. Mah is calling on consumers and companies to drastically reduce plastic production and resulting plastic pollution.[Image Credit: © Brian Yurasits ]