Coca-Cola Company is expanding its pilots of reusable packaging in the United States, including a partnership with r.Cup which includes replacing single-use cups with the company’s end-to-end reusable cup solutions. The partnership is focused on large-scale sports and entertainment locations, movie theaters, and events, such as festivals in Los Angeles, San Francisco, Seattle, Denver and Washington, D.C. Participating concessionaires can choose from a range of “durable, polypropylene cups”. Once collected, the cups are washed, cleaned, inspected, and repackaged by r.Cup.[Image Credit: © The Coca‑Cola Company]

Reckitt is working to reach its 2025 and 2030 sustainable packaging goals by reducing its use of plastics, increasing its use of more easily recycled plastics, and expanding cross-industry partnerships to promote recycling infrastructure worldwide. Also, the company is using its brands to help promote sustainability through partnerships, such as Plastic Bank in Germany. Through Reckitt’s Global Expansion Markets team, the company is expanding its Plastic Bank partnership in the United States.[Image Credit: © Reckitt Benckiser Group PLC]

In California, a proposed class action is claiming that Colgate-Palmolive Company has falsely advertised Colgate and Tom’s of Maine toothpaste tubes as recyclable. According to the lawsuit, recycling facilities cannot distinguish between the company’s high-density polyethylene plastic toothpaste tubes and other brands’ traditional toothpaste tubes. The lawsuit also alleges that the company knows that its “recyclable” tubes always end up in landfills or incinerators because recycling facilities reject them.[Image Credit: © Tom's of Maine, Inc.]

Unilever laundry care brands Dirt Is Good and Robijn have launched laundry sheets aimed at the mass market. Unilever’s laundry sheets offer consumers convenience, long-lasting scents and sustainable laundry solutions. Created from a liquid containing active ingredients, water, and air, the laundry sheets come with biodegradable ingredients and in paper-based packaging that is recyclable.[Image Credit: © Unilever]

French startup Greenbig is manufacturing machines that start the recycling process for PET plastic water bottles in-store at supermarkets. Approximately 500 machines were installed in E.Leclerc and Super U stores by the end of 2022. Greenbig recycling machines promote recycling of PET bottles by offering cash incentives and allowing consumers to watch while the bottles are shredded. Some politicians call for banning the machines, claiming they divert funds from local governments.[Image Credit: © Willfried Wende from Pixabay]
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The Consumer Brands Association has partnered with The Recycling Partnership to provide consumers with current and localized recycling information on product packaging. Consumers can access The Recycling Partnership’s Recycle Check data solution by scanning The Consumer Brands Association’s SmartLabel digital QR codes printed on product packaging. After scanning the QR codes, consumers are prompted to provide their zip code or enable location to view localized recycling instructions.[Image Credit: © Consumer Brands Association]


Industry groups, including the Consumer Brands Association, the Plastics Industry Association, and the American Chemistry Council, have expressed opinions regarding the US Environmental Protection Agency’s draft National Strategy To Prevent Plastic Pollution. CBA has proposed the following: harmonization of recycling standards across the country, review of the misunderstood “chasing arrows” symbol and integration of advanced recycling. The Plastics Industry Association expressed disappointment with the EPA’s draft policy. The Institute of Scrap Recycling Industries calls for improving markets for recycling plastics and incentives to encourage manufacturers to design their products for recycling.[Image Credit: © US Environmental Protection Agency]



There are several programs and innovators that offer and promote reusable packaging in developing countries. Tapauware offers reusable containers for the food industry in Malaysia, while Glassia features a decentralized system for selling high-quality drinking water in glass bottles. Mottainai Refill sells household and personal hygiene products that come in reusable and refillable containers. Shop Zero sells sustainable products while educating consumers on how to reduce plastic pollution in South Africa.[Image Credit: © Maria Ilves on Unsplash]
Three startups have developed bio-based alternatives to plastic packaging. Established in 2020, Hamburg-based traceless has developed a technology that uses second-generation biomass, byproducts of food manufacture, to create biopolymers that can be used to make flexible films, rigid material, coatings and adhesives. China-based Clement Packaging offers products that include 100 percent plant-based compostable packaging made from upcycled bamboo and bio-resins from other renewable plant sources. Texas-based PlantSwitch offers a technology that can transform agave biomass waste from tequila production into bioplastic pellets.[Image Credit: © Maria Ilves on Unsplash]
University of Sheffield researchers plan to launch a study aimed at finding ways to deal with plastic waste. The researchers are looking for Yorkshire residents who have experience in using reusable packaging while shopping online or in-store, ordering takeaways, or eating out. Selected participants will help provide inputs in the design of future reusable packaging systems. Also, the study aims to determine ways to promote the use of reusable packaging that is also sustainable and convenient for consumers to use.[Image Credit: © Agenlaku Indonesia on Unsplash]
Reloop and Zero Waste Europe have released a study claiming that several studies promoting single-use food takeout packaging are not transparent enough and have “implicit biases” against reusable packaging. According to the report, “Unveiling the Complexities: Exploring LCAs of Reusable Packaging in the Take-Away Sector,” the life cycle assessment from The European Paper Packaging Alliance depended significantly on “assumptions which have weak evidence bases”. The report also highlighted similar shortcomings of LCA studies from McDonald’s and the University of Michigan.[Image Credit: © Anna Hill on Unsplash]
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Smithers published a white paper detailing the five main strategies adopted by leading global brands to reduce their plastic use. According to the report, global brands such as Nestle, PepsiCo, Mars, P&G, Coca Cola and Kraft Heinz, are switching to fiber-based or biodegradable packaging, expanding post-consumer recyclate content by using product design and chemical recycling, and implementing reusable and refillable packaging. Smithers predicts global sales of reusable and refillable packaging will grow 4.9 percent each year to reach $53.4 billion by 2027.[Image Credit: © tanvi sharma on Unsplash]
Konstanz chemists have improved the company’s mineral plastic by replacing petroleum ingredients, such as polyacrylic acid, with polyglutamic acid. This has made the mineral plastic biodegradable and environment friendly. The next-generation mineral plastic retains the characteristics of the older version, which includes being harder than common plastics and non-flammable, and comes with “self-healing” properties. Like the older version, the new mineral plastic can be produced at room temperature in water and can be shaped in any way needed. [Image Credit: © Universität Konstanz]