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Coca-Cola Company is expanding its pilots of reusable packaging in the United States, including a partnership with r.Cup which includes replacing single-use cups with the company’s end-to-end reusable cup solutions. The partnership is focused on large-scale sports and entertainment locations, movie theaters, and events, such as festivals in Los Angeles, San Francisco, Seattle, Denver and Washington, D.C. Participating concessionaires can choose from a range of “durable, polypropylene cups”. Once collected, the cups are washed, cleaned, inspected, and repackaged by r.Cup.
[Image Credit: © The Coca‑Cola Company]