Changing Markets Foundation has accused beauty companies, L’Oréal, P&G and L’Occitane of greenwashing, along with some of the world’s leading brands, such as Coca-Cola, Nike, and Tesco. The foundation based its claim on two research works, the report “Under Wraps” by Changing Markets Foundation and Break Free From Plastic, and research into the sustainability assertions of brands, retailers and other companies regarding plastic waste. Industry practices of beauty brands denounced by the foundation include the use of ocean-bound plastic and refill solutions with hard-to-recycle pouches.
[Image Credit: © Changing Markets Foundation]