P&G’s chief sustainability officer, Virginie Helias, said sustainability has become central to how the company does business from being a peripheral issue years ago. She said the company launched the Ambition 2030 program in 2018 to enable and inspire responsible consumption across the supply chain, brands, employees, and partnerships. Also, the company has integrated sustainability and innovation, making sustainability an integral part of the product development process. She added that the company is halfway to its goal of having 100% of innovations “irresistibly superior for consumers” and improves sustainability on any of “climate, waste, water, and nature”.
[Image Credit: © Procter & Gamble]